Considering Practical Methods For Copy

If you're thinking about using a copywriter (or becoming one), it's important to realise that there is more than one type of copywriting and more than one type of copywriter.

Different writing projects require different skills, and writers evolve different skillsets, whether deliberately or just as the organic consequence of their functioning experience. Therefore the conditions 'copywriting' and 'copywriter', although simple-sounding, in fact encompass a variety of specialisations and features. This post lists a few of the most common types of copywriting and copywriters.victor palandi

Note that some of these copywriting disciplines have parallel job titles/descriptions, and others don't. For example, while 'SEO copywriter' is now a recognised work title, I've by no means noticed anyone describe themselves as a 'long-duplicate copywriter'. Also, be aware that some of these labels are flexible - while there are different strands within copywriting, the distinctions between them aren't always so clear-cut as my headings imply, and folks might use these conditions in various ways.

The freelance copywriter

The freelance copywriter writes in any medium directly for clients, usually operating as a sole trader or one-person company.

Businesses and organisations need a broad range of things written: websites, brochures, case studies, product descriptions, consumer manuals, pr announcements, presentations, internal files and more. While many will simply use internal resource to have the writing performed, many switch to a freelance copywriter to greatly help them out.

Freelance copywriting is generally managed on an ad hoc, job-by-job basis, even though some clients perform strike retainer arrangements or set up longer contracts with freelances. Typically, the freelancer offers a cost or proposal, does the work, revises the duplicate in response to opinions, and submits their invoice on authorization.

Freelance copywriting typically requires 'broad but shallow' copywriting skills. For example, throughout writing a business site, the copywriter might find themselves writing lengthy copy for info webpages, snappy selling copy for high-profile web pages and journalistic duplicate for news pages. At the same time, they might toss in a organization tagline and perhaps name something range or two - in some instances, without actually being asked, since the client might not have realised that they even need these exact things.

Due to working for many different clients, the freelance copywriter also will develop broad but shallow knowledge of different business sectors, permitting them to get a handle on new clients' requirements rapidly. This is one area where old freelancers can consistently outdo their younger counterparts - experience can't be faked, nor bought.

Conversely, a few freelances specialise in writing for a specific market or sector - pharmaceuticals, charity and so on. This can be because they previously held a salaried placement for the reason that sector. It may be a deliberate choice, or it could just emerge consequently of the jobs and referrals which come along.

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